Because of Disney’s corporate thinking, Matt and Melissa Graves lost their son Lane. On June 14, 2016 Lane Graves was killed by an alligator, who snatched him from the shore of Disney’s Grand Floridian Resort in Orlando. Probably mistaking the prehistoric creature for a toy or animatronic reptile, Lane walked toward the gator and was taken.
Despite the heroic efforts by his parents, Lane was pulled under water, only to be found by divers the next day. The horror of this loss is magnified by the fact that Matt and Melissa fought the alligator before it submerged with their son.
The dignity displayed by the Graves in refusing to comment on this senseless loss conveys the deep need to grieve their loss and focus on what is important now. But for the rest of us the lesson is clear: Disney needs to learn that they cannot wait until crash after crash at an intersection before putting up a stop sign. Here there was a need for more than just a stop sign.